1xBet white label sportsbook kickstarts Melbet development
1xBet is preparing to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label partners such as Melbet.com.
The sports activities betting company has go about obtaining more licences to increase the amount of countries it can operate in, through both its B2C product and new B2B partnerships.
Evgeniy Kiriushin, Mind of Business Development for 1xWager, said: “Last year, because we received so many requests for B2B centered partnerships, we made the decision to make several white labels.
“The knowledge turned out to be quite successful, which stimulated the new B2B direction for our company. Melbet.com has shown active growth since operating the new platform.”
1xWager, whose main functional activity is certified by the specialists in Curacao, thinks it can manage with the needs of multiple partners, having set up support services to perform 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning several different time areas.
Kiriushin continuing: “We’ve already developed significant experience in operating our B2C platform in different countries across several continents. This means we understand exactly what our players need.
“Obviously, global design changes extends enough time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everybody as is possible, while implementing almost all design recommendations from our B2B partners.
Andrea Pirlo joins 1xBet as brand ambassador
Andrea Pirlo, one of the most revered players in recent football history, has joined 1xBet as a brandname ambassador in a deal that will run for the whole of 2018.
Pirlo, who will feature in 1xBet advertising campaigns and take part in marketing occasions, made this announcement on his Facebook web page: “I’m pleased to announce my ambassador partnership with 1xWager company. We’ve many good events ahead!”
Meanwhile, a statement from the 1xWager press service read: “We have put a great deal of thought into choosing 1xbet iletişim our ambassador. Like a constantly growing brand, we needed a unique personality because of this role.
“Andrea Pirlo ticks all the containers. We have a lot in keeping; Pirlo has always well known his opponents, adopted the concepts of fair play and was good with his aids. Likewise, at 1xWager we care about our customers and partners and we respect our competition.
“Andrea Pirlo is a story and we are honoured to work with him. He will help indulge our market all around the globe. Joining makes with one of the world’s biggest football stars is the first in a number of ambitious projects planned by 1xWager for 2018.”